Social media marketing- Its significance in 2016
Social media will continue to dominate the prevailing mood of brand strategists who would be looking up for innovative ways to engage the audiences. Marketing efforts which are not focussed on Viber, WhatsApp and other dominant social platforms would risk moving themselves to irrelevance.
2016: Social media marketing
The lion's share of targeted prospects for any brand flocks Viber and WhatsApp platforms. This essentially means that erstwhile leaders like Facebook or Twitter would fail to deliver the desired traffic to brands although they would remain a major source for engaging with prospects.
Viber video and its counterparts can be monetized for brand image building without having to shell out large sums which had been a prevailing trend with Facebook etc. No money is to be paid for purchase of ads or for acquiring ‘likes’. The content can be shared natively now through uploading of videos and images or links can be shared ( the brand’s logo or site address would accompany the video and once the video becomes viral, your site would experience can avalanche of qualified leads flowing in seamlessly without investing a penny.)
The number of active users for these new social platforms has crossed thousand millions cumulatively. Brands would invest feverishly to make users commit attention to their presence. The Viber platform boasts of an impressive 606 million of registered members and is fast outpacing WhatsApp as the most preferred social platform.
In 2016, social media marketing would be taken to the next level with these popular social sites mulling incorporation of analytical features to offer better insights into members’ response to content published and circulated by brands. This will give boost to traffic driving endeavours of brands. The spamming rules prevalent on the sites are being looked into and new set of algorithms are being developed to ensure that social presence of brands get a fillip. Dedicated persons may also be deployed to oversee branding efforts which will add a Midas touch to brand’s image building exercise.
The year 2016 is going to spell tremendous success for brands who are mulling to explot the untapped potential of new platforms like Viber to build rapport with users.